Fall 2012 Program
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AGENDA AT A GLANCE
Wednesday, September 19, 2012
7:30am Registration Desk Opens
7:30am Xchange Café Opens
7:30 – 9:15 Breakfast Buffet Open
7:45 – 9:00 Breakfast and Networking
8:30 – 9:00 NEMOA Orientation
Please join us for this informal question and answer session, open to all attendees. Stop by to meet new members, first time attendees, scholarship winners and NEMOA Board Members before heading to the directXchange opening session.
9:15 – 9:30 Welcome and Opening Remarks
NEMOA President, Cindy Marshall
9:30 – 10:30 Keynote Opening Session
Think Differently – Unleash Your Inner Creativity
Brent Niemuth, J.Schmid and Associates
10:30 – 11:00 Xchange Break - Refreshments and Networking
11:00 – 12:00 General Session
Branding, Authenticity, Consistency
Harry Egler, Filson
12:00pm Lunch Buffet Opens
12:00 - 12:45 Lunch
12:30 - 12:45 Scholarship Awards Presentation
12:45 - 1:30 Luncheon Presentation
Embracing Unpopular
Erika Napoletano, RHW Media
1:30 – 1:45 Short Break
1:45 – 2:45 NEW! Breakout Think Tanks: Share, Learn, and Connect with New Thinking
#1 Creative - facilitated by Lois Brayfield, J.Schmid & Associates
#2 Small Business - facilitated by Susan Doctoroff Landay, Trainers Warehouse
#3 Digital - facilitated by Ken Burke, MarketLive, Inc.
#4 Analytics - facilitated by Bryce Kliewer, Datalogix
2:45 – 3:15 Xchange Break - Refreshments and Networking
3:15 - 4:00 General Session
Delivering Relevance to Win Sales
Ken Burke, MarketLive, Inc.
4:00 – 4:30 Xchange Break - Refreshments and Networking
4:30 – 5:15 Roundtable Discussions
Join one of 24 sponsor led roundtable discussions to get fresh insights on creative, multi-channel marketing, analytics, printing, social media or one of the many other topics of interest to you.
5:15 – 6:00 Free Time/Networking
6:00 - 6:15 Board Buses for Dinner Event
6:30 - 9:30 Dinner Event at the Mystic Aquarium
This spectacular facility includes the Mystic Aquarium and the Sea Research Foundation (started by renowned oceanographer and explorer, Dr. Robert Ballard).
Thursday, September 20, 2012
7:30am Registration Desk and Xchange Cafe Open
7:30 – 9:00 Breakfast Buffet Open
8:00 – 9:00 Concurrent Breakfast Sessions
#1 International Breakfast - Hosted by Nancy Dynan, Boden CANCELLED
#2 Online Marketing Breakfast - Hosted by Michael Briggs, @Website Publicity
#3 CEO Breakfast (by invitation only) - Hosted by Russ Gaitskill, Garnet Hill
#4 General Breakfast Tables in Main Ballroom - No Speaker
9:15 – 9:45 General Session
Sales Taxes: Have Your Say, or Prepare to Pay
Steve DelBianco, NetChoice
9:45 - 10:45 General Session
Staying Ahead of the Pack: How a 14 Year Old Ecommerce Pure Play Maintains its Leadership Position
Peter Cobb, eBags
10:45 - 11:15 Xchange Break and Hotel Checkout
11:15 - 12:00 and 12:15 – 1:00 Concurrent Schoolhouse Sessions
Choose 2 to attend. Each session runs at 11:15 and repeats at 12:15 (after a 15 minute break)
1. Data Analytics
How to Optimize Marketing Decisions Across Customers, Time and Strategies
Randy Erdahl, Clario Analytics and Alan Beychok, Benchmark Brands
2. New Tactics
New Tactics, New Ideas … What’s Working?
David Kravetz, Fairytale Brownies and Wade Jones, Journeys Group - Genesco
3. Email
Achieving Marketing Success: Effectively Leveraging Email Marketing Tools
Ugo Muffolini, Berretta USA and Joanna Morrissey, Americaneagle.com
4. Operations/Customer Satisfaction
Fresh Takes on Service and Operations
Liz Kislik, LizKislikAssociates
1:00pm Lunch Buffet Opens
1:00 - 1:30 Lunch and Networking
1:30 - 2:30 Closing Session - MCM Awards Ceremony and Presentation
Shop Talk: How Merchants are Mastering Cross-channel Marketing
Presenters: Tim Parry and Ellen Shannon, Multichannel Merchant
The brightest cross-channel merchants are coming to Mystic, and they're sharing their success stories with you. Learn how you can become the next cross-channel superstar. Multichannel Merchant's Tim Parry and Ellen Shannon lead a discussion with MCM Awards judges and finalists, who will share their views on cross-channel excellence.
… and they'll also announce the winners of the 2012 MCM Awards, and tell you who's taking home top honors as the Cross-channel Merchant of the Year.