Fall_2015_Schedule
About directXchange Conferences…
NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.
There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure.
Please try to limit private meetings to free times, rather than competing with conference sessions or events.
Thank you.
We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.
Terri Patashnik
NEMOA Events & Operations Director
207-885-0090
terri@nemoa.org
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Schedule of Events
as of 08/13/15
TUESDAY, SEPTEMBER 15
| 4:30-6:00pm | Registration Desk Open | |
| 4:30-6:00pm | Xchange Cafe Open | |
| 6:00-7:00pm | Welcome Reception | |
| 7:30-9:30pm | NEMOA's Board & Speaker Dinner | by invite only |
WEDNESDAY, SEPTEMBER 16
| 7:30 am | Registration Desk Opens | |
| 7:30 am | Xchange Cafe Opens | |
| 7:30-9:00am | Breakfast Buffet and Networking | |
| 7:30-9:00am | CEO Breakfast Session - by invite only | |
| 8:30-9:00am | Welcome Briefing for First Timers | |
| 9:15-9:30am | Welcome from NEMOA President, Dana Pappas | |
| 9:30-10:30am | Keynote Opening Session Marketing With a Mission: Is Your Brand Driven by Purpose? |
Brent Niemuth, J.Schmid & Assoc. |
| 10:30-10:45am | 15-Minute Break | |
| 10:45-11:45am | General Session How Customer Channel Preference Can Shape Future Strategies |
Kim Hansen, Winston Brands |
| 11:45-12:30pm | Lunch Buffet and Networking | |
| 12:30-12:45pm | Rising Stars Scholarship Awards Ceremony | |
| 12:45-1:45pm | Luncheon Keynote Session In The Bag |
Peter Cobb, eBags.com |
| 1:45-2:00pm | 15-Minute Break | |
| 2:00-2:45pm | 4 Concurrent Breakout Sessions - choose one in this time slot | |
| #1 Marketing Testing Ideas to Change Customer Behavior |
Wade Lee Jones, Journeys Group-Genesco + Sandy Johnson, CustomInk | |
| #2 Brand Using Data-Driven Content to Fill The Sails |
Brendan McKenna, Epsilon (replacing John Immesoete, Epsilon) | |
| #3 Customer Acquisition Using Data Onboarding to Enhance Digital |
Erica DePalma, Media Horizons | |
| #4 Email Smartphone Email Could Save Your 2015 Holiday Season! |
Loren McDonald, Silverpop-an IBM Company | |
| 2:45-3:15pm | Xchange Break - great networking opportunity! | |
| 3:15-4:00pm | Repeat 4 Concurrent Breakout Sessions - choose one in this time slot | |
| #1 Marketing Testing Ideas to Change Customer Behavior |
Wade Lee Jones, Journeys Group-Genesco + Sandy Johnson, CustomInk | |
| #2 Brand Using Data-Driven Content to Fill The Sails |
Brendan McKenna, Epsilon (John Immesoete, Epsilon) | |
| #3 Customer Acquisition Using Data Onboarding to Enhance Digital |
Erica DePalma, Media Horizons | |
| #4 Email Smartphone Email Could Save Your 2015 Holiday Season! |
Loren McDonald, Silverpop-an IBM Company | |
| 4:00-4:30pm | Xchange Break - great networking opportunity! | |
| 4:30-6:00pm | Sponsor-Facilitated Roundtable Discussions | Each roundtable runs for 35 minutes, giving you the opportunity to participate in two. |
| 6:15-6:30 | Networking on the bus! | |
| 6:30-9:30pm | Reception, Dinner, Entertainment, Networking (Open Bar from 6:30-7:30pm) | Eat. Play. Bowl. at Level 257 2 Woodfield Mall, Unit A Schaumburg, IL 60173 |
| 9:30pm | Bus back to hotel |
THURSDAY, SEPTEMBER 17
| 7:00am | Registration Desk Opens | |
| 7:00am | Xchange Cafe Opens | |
| 7:00-8:00am | Breakfast Buffet and Networking | |
| 8:00-9:00am | Merchant-Only Town Hall Meeting | Moderators: Kevin McGrain, Appleseed's Dana Springfield, Yankee Candle Susan Landay, Trainers Warehouse/Office Oxygen |
| 8:00-9:00am | Supplier-Only Town Hall Meeting | Moderators: Cindy Marshall, SHINE Strategy Kevin Haley, Brann & Isaacson Stacey Hawes, Epsilon |
| 9:15-10:15am | Keynote Session Building Swagger into The Kansas City Steak Company |
John McKinven, The Kansas City Steak Company |
| 10:15-10:45am | Xchange Break and Hotel Checkout | |
| 10:45-11:45am | Xpress Talks | Loren McDonald, Silverpop Jessica Ames, Olson Zaltman Dana Springfield, Yankee Candle Co. Lois Brayfield, J.Schmid & Assoc. Bjorn Mann, SmartPak Matt Glerum, President At Large |
| 11:45am-12:00pm | 15 Minute Break | |
| 12:00-12:45pm | 4 Concurrent Breakout Sessions - choose one, these do not repeat | |
| #1 Creative Makeovers that Move the Needle |
Tim Schwieger, BSW-Broadcast Supply Worldwide + Ryan Hennig, Brownells | |
| #2 Mobile & Social Customer Engagement in an eCommerce World |
Nancy Terzolani Fricke, HelloWorld | |
| #3 Marketing Getting a Bead on Millennials: What They’re Thinking—and Buying |
Jessica Ames, Olson Zaltman | |
| #4 Customer Experience & Personalization Brand Personification for Engagement & Loyalty |
Ken Burke, MarketLive | |
| 12:45-1:15pm | Lunch Buffet and Networking | |
| 1:15-2:15pm | Closing Keynote Session Change in China: Sail with the Wind in the World's Largest Market |
Becky Jewett, SC Global Sourcing, Ltd (Shanghai) |