Fall 2016 Schedule of Events
About directXchange Conferences…
NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.
There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Instructions for shipping collateral to the hotel will be provided on our website in August.
Please try to limit private meetings to free times, rather than competing with conference sessions or events.
Thank you.
We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.
781-237-7483 or 207-885-0090
pat@nemoa.org or terri@nemoa.org
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Schedule of Events
as of 08/03/16
Click here to download the Conference Brochure
WEDNESDAY - September 14, 2016
All sessions, meals and events on Wednesday take place at the Renaissance Schaumburg Convention Center Hotel.
| 11:30am | Conference Registration Opens | Please check in at the Registration Desk in the East Salon Foyer to pick up your badge and other conference materials. |
| 11:30am | Xchange Cafe Opens Sponsored by PMX Agency |
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 1:00-1:30pm | NEMOA's Welcome Briefing for First Timers - Sponsored by Dataline | All First-Timers should plan to attend this informative session! |
| 1:45pm | Welcome from NEMOA President, Brad Bishop | |
| 1:45-2:45pm | Opening Keynote Session - Automatic Action: Decision Science Secrets That Make Shoppers Respond | Nancy Harhut, Wilde Agency |
| 2:45-3:15pm | 30-Minute Xchange Break - great networking opportunity! | |
| 3:15-4:00pm | 4 Concurrent Breakout Sessions (choose one in this time slot) | These sessions will repeat on Thursday |
| Digital Marketing | #1 Digital Marketing - Take Your Data Co-Op Relationships To The Next Level |
Doug Kaczmarek, Wiland |
| Data & Analytics | #2 Data & Analytics - Leveraging Transaction Data To Increase Sales: The HoneyBaked Ham Story |
George Orme, Strategic Marketing Partners + Lianne Cornell, Honey Baked Ham Co. |
| Merchandise | #3 Merchandise - Tapping Into Customers' Minds To Develop Winning Merchandise |
Larry Shaw, Aurora Brands |
|
Creative Strategies
|
#4 Creative Strategies - Words And The Brain: Words Matter, But The Right Words Matter More |
Ken Johnson, Communication Logistics Inc (CLI) |
| 4:00-4:15pm | 15-Minute Break | |
| 4:15-5:15pm | Closing Session - Using Customer Research To Drive Product, Catalog, And Marketing Decisions |
Emma Mcilroy, Wildfang |
| 5:15-6:00pm | Free Time | |
| 6:00-7:00pm | Opening Welcome Reception at the Renaissance - Open Bar and Hors D'oeuvres | Sponsored by Quad/Graphics |
| 7:30pm | NEMOA Board & Speaker Dinner (by invite) |
THURSDAY - September 15, 2016
All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the Renaissance Schaumburg Convention Center Hotel.
| 7:30am - 6:00pm | Registration Desk Open | East Salon Foyer |
| 7:00am - 6:00pm | Xchange Cafe Open |
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 7:30-9:00am | Breakfast Buffet and Networking | Breakfast Sponsored by KBM Group |
| 7:30-9:00am | C-Level Breakfast Session (invite only) | Led by Dana Pappas, Immediate Past President |
| 9:15-9:30am | Opening Welcome | NEMOA President, Brad Bishop |
| 9:30-10:30am | Opening Session - Taking The Catalog Leap: Using Customized Data To Deliver Customer-Relevant Content In Every Form |
Anda Pho, True & Co. |
| 10:30-10:45 | Short Break | |
| 10:45am-11:45am | Xpress Talks: 5 Rapid-Fire Talks to Challenge Your Thinking |
Sarah Fletcher, Catalog Design Studios Alex Pratt, Serious Brands Kevin Haley, Brann & Isaacson Larry Shaw, Aurora Brands Bill Tine, King Arthur Flour |
| 11:45-12:30pm | Lunch Buffet and Networking | |
| 12:30-12:45pm | Presentation of Rising Stars Scholarship Awards | Rising Stars Program sponsored by J.S. Eliezer Associates |
| 1:00-2:00pm | Luncheon Session - Millennial Panel |
Moderator: Wade Lee Jones, Journeys Panelists: Jean-Yves Sabot, Epsilon + Art Hall, Quad/Graphics |
| 2:00-2:30pm | 30-Minute Xchange Break - great networking opportunity! | |
| 2:30-3:15pm | 4 Concurrent Breakout Sessions - choose one in this time slot | These are a repeat of the Wednesday breakout sessions |
| Digital Marketing | #1 Digital Marketing - Take Your Data Co-Op Relationships To The Next Level |
Doug Kaczmarek, Wiland |
| Data & Analytics | #2 Data & Analytics - Leveraging Transaction Data To Increase Sales: The HoneyBaked Ham Story |
George Orme, Strategic Marketing Partners + Lianne Cornell, Honey Baked Ham Co. |
| Merchandise | #3 Merchandise - Tapping Into Customers' Minds To Develop Winning Merchandise |
Larry Shaw, Aurora Brands |
| Creative Strategies | #4 Creative Strategies - Words And The Brain: Words Matter, But The Right Words Matter More |
Ken Johnson, Communication Logistics Inc (CLI) |
| 3:15-3:30pm | 15-Minute Break | |
| 3:30-5:15pm | Roundtable Discussions - Beer and wine will be served. | Facilitated by our Sponsors. Roundtables will run twice so that attendees have the chance to participate in two. The List of Roundtables will be provided closer to the conference. |
| 5:15-6:00pm | Free Time | |
| 6:10pm | Board Buses | |
| 6:30-9:30pm | Reception, Dinner & Networking Event at Pinstripes: Bistro. Bowling. Bocce |
Sponsored by Infogroup Media Solutions |
FRIDAY - September 16, 2016
All sessions, meals and events on Friday take place at the Renaissance Schaumburg Convention Center Hotel.
| 7:30am-2:00pm | Registration Desk Open | East Salon Foyer |
| 7:30am-2:00pm | Xchange Cafe Open | Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 7:30-9:00am | Breakfast Buffet & Networking | Breakfast sponsored by Arandell |
| 8:30-9:30am | MERCHANT-Only Town Hall - Merchant Huddle |
Moderators: Susan Landay, Trainers Warehouse & Office Oxygen Pamela Higgins, National Geographic Partners |
| 8:30-9:30am | SUPPLIER-Only Town Hall - Authentic Partnerships: Hugging The Cactus |
Brent Eskew, Wiland |
| 9:30-9:45am | 15-Minute Break | |
| 9:45-10:30am | 4 Concurrent Breakout Sessions (choose one in this time slot) | |
| Creative Strategy | #1 Creative Strategy - Haptic Brain/Haptic Brand: A Communicator's Guide To The Neuroscience of Touch |
Daniel Dejan, SAPPI North America |
| #2 Email - Boost Email Marketing Revenue With The Power Of Consumer Psychology |
Holly Wright, Phoenix Direct | |
| Operatons | #3 Operations - The Psychology Of Negotiation |
Kevin Haley, Brann & Isaacson + Brad Bishop, formerly of SmartPak |
| Digital Marketing | #4 Digital Marketing - Marketing Beyond The Google Search Box |
Leslie Lewis, @Website Publicity |
| 10:30-11:00am | Xchange Break and Hotel Checkout | |
| 11:00am-12:00pm | Closing Session - Speaking To Crowds Of One |
Alex Pratt, Serious Brands |
| 12:00pm | Goodbye Toast and Closing Remarks | |