directXchange by NEMOA 2017 Fall Conference
September 12-14
Westin Chicago Northwest - Itasca, IL

Click here for post-event details

Fall 2017 Schedule of Events


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About directXchange Conferences…

NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.

There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Click here for instructions for shipping collateral to the hotel.

Please try to limit private meetings to free times, rather than competing with conference sessions or events.

Thank you.

We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.

Terri Patashnik           Jo Mullen
207-885-0090             515-490-7564
terri@nemoa.org        jo@nemoa.org


 
The Conference Notebook contains session descriptions, speaker bios, sponsor information and more. It will be handed out to conference attendees onsite. Click the button below to take a look.



AGENDA AT A GLANCE

Tuesday, 09/12/17

3:00-6:00pm       Registration Desk Open (Grand Ballroom Foyer)

3:00-5:30ppm     Xchange Cafe open (Gallery Ballroom)

4:30-5:30pm       Four Concurrent Breakout Sessions

1. Alter The Life Of Your Catalog: ACMA & LSC Communications
2. The Why And How Of Testing: Miglautsch Marketing & Catalog Marketing Economics
3. Printing At The Speed Of Data: Arandell
4. Driving Success In A Micro-Moments World: Google's Get Your Business Online Program
 
6:30-7:30pm       directXchange Opening Welcome Reception (Westin Atrium)
 
Wednesday, 09/13/17

7:30am-6:00pm   Registration Desk and Xchange Cafe open

7:30-9:30am        Breakfast & Networking

7:45-9:15am        C-Level Breakfast Session (by invite only)

8:15-9:15am        First Timer Welcome Briefing

9:45-10:45am      Opening Session: Kenneth Harris, KHL Associates

11:15am-12:15pm    Four Concurrent Breakout Sessions
1. Profitable Customer Acquisition At Dylan's Candy Bar: A Case Study: Endai & Dylan's Candy Bar
2. Driving Sales From Clicks To Bricks...To Clicks!: JunoActive.com & Charles Tyrwhitt
3. You're Not Too Busy To Make Great Content: SmartPak & Sporty's Pilot Shop
4. Letting Data Lead Your Busines Intelligence: Wiland & Z Gallerie

12:15pm               Lunch & Networking

12:45pm               Rising Star Awards Ceremony

1:15-2:15pm         General Session: NEMOA Jeopardy!

2:45-3:45pm         Repeat of morning Breakout Sessions

4:00-4:30              General Session: Joseph Dressler, LiveIntent

4:30-6:00              Sponsor-Facilitated Roundtable Discussions
Round 1: 4:30-5:10pm
Break/Switch: 5:10-5:20pm
Round 2: 5:20-6:00pm
(Roundtable Topics will be available at the Registration Desk)

6:30-9:30              70th Anniversary Luau Dinner Event (Westin Tent)
 
Thursday, 09/14/17
 
7:30am-12:30pm Registration Desk and Xchange Cafe open

7:00-9:00am        Breakfast & Networking

7:15-8:15am        Three Concurrent Breakfast Club Conversations
1. What's Your Social Strategy?
2. What's Your Data Strategy?
3. What's Your Amazon Strategy?

8:30-9:30am        Opening Session: Mary Hennen, The Tile Shop

9:45-10:45am      Four Concurrent Breakout Sessions (new topics)
1. Digital Data: It's Not Just For Digital Marketing: Valassis
2. The Opportunity Of Selling On Amazon: Epsilon & Scientifics Direct
3. Optimizing Email ROI In Today's Me-Commerce World: 4Cite Marketing & Boden
4. Mobile Optimization Tips And Tricks: CommerceV3 & Lou Malnati's

11:00am-12:00pm Closing Panel Session

Panelist 1: RUss Davis, Colony Brands
Panelist 2: Nancy Dynan, prAna
Panelist 3: Sarah Mann, SmartPak
Panelist 4: Jason Gray, Charles Tyrwhitt
Moderator: Brad Bishop, NEMOA President