Welcome to the NEMOA directXchange Blog

I am happy to introduce a new feature of the redesigned NEMOA website:  the directXchange® Blog.  Since NEMOA’s founding in the 1940’s, it has been the organization’s mission to offer “direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.” Over the years, this mission has been most evident at NEMOA directXchange conferences.  Within the industry, directXchange conferences have developed a well-deserved reputation as the source for practical and actionable information about the direct marketing business. The NEMOA blog will bring a taste of that critical industry insight to you all year.  

The blog will feature twice-monthly entries from NEMOA Board Members, as well as guest bloggers, on topics of critical interest to NEMOA members.  We hope to harness the wide-ranging expertise of our Board Members to cover issues from broad-picture industry trends, to technical operational matters, to important policy issues, and even legal issues.
 
As you may know, the introduction of the directXchange Blog is part of a sweeping re-design of the NEMOA website.  The new web site includes numerous additional opportunities to build community among NEMOA members.  In keeping with that goal, we hope that the directXchange Blog will become a place for a robust exchange of views on topics important to the industry.  That is where you come in.  We not only invite your feedback and comments, and even civilized disagreement–we need it–to make the directXchange Blog a dynamic industry resource for members of the NEMOA community.
 
Can’t wait to see you online!
 
Nancy Dynan and Kevin Haley
Co-editors-directXchange Blog