Spring 2016 Schedule of Events


About directXchange Conferences…

NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.

There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Click here for Instructions for shipping collateral to the hotel.

Please try to limit private meetings to free times, rather than competing with conference sessions or events.

Thank you.

We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.

781-237-7483 or 207-885-0090
pat@nemoa.org or terri@nemoa.org

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Schedule of Events
as of 3/10/16




  Click here to download the Conference Brochure





WEDNESDAY - March 9, 2016


All sessions, meals and events on Wednesday take place at the Westin Boston Waterfront Hotel.

 
7:45 am Registration opens for   Pre-Conference Workshops  
7:45-8:30am      Refreshments for Pre-Conference Workshops  
  PRE-CONFERENCE BEST PRACTICES WORKSHOPS - Co-Sponsored by Catalog University and NEMOA Visit www.cataloguniversity.com to learn more
         
8:30am-12:00pm (break from 10:00-10:30am) Pre-Conference Workshop #1:
BRAND AND CREATIVE 
Brent Niemuth, J.Schimd & Assoc. + Sarah Fletcher, Catalog Design Studios
  Pre-Conference Workshop #2:
MERCHANDISING 
Larry Shaw, Merch Success + George Mollo, CohereOne
  Pre-Conference Workshop #3:
CATALOG ANALYTICS, MARKETING AND DATA
Gina Valentino, Hemisphere Marketing + Merritt Engel, Merrigan & Co.
  Pre-Conference Workshop #4:
7 + 12 = GETTING THE CUSTOMER TO YES
 
Garry Hennerberg, Hennerberg Group, Inc.
12:00-12:45pm Private Lunch for Pre-Conference Workshop Attendees  
11:30am Main Conference Registration Opens Please check in at the Registration Desk in the Grand Ballroom Foyer to pick up your badge and other conference materials.
11:30am Xchange Cafe Opens

Sponsored by Paradysz+PM Digital
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure.
1:00-1:30pm NEMOA's Welcome Briefing for First Timers - Sponsored by Dataline All First-Timers should plan to attend this informative session!
1:45pm Welcome from NEMOA President, Dana Pappas  
1:45-2:45pm Opening Keynote Session: The Talbots Omni-Channel Story and Transformation Deb Cavanagh, Talbots
2:45-3:00pm     Short Break  
3:00-3:45pm 5 Concurrent Breakout Sessions (choose one in this time slot) These sessions will repeat on Thursday
Brand & Content #1 Culture: It’s Not Grown in a Petri Dish Leslie McGuire, Indigo Wild + Keelia Killip, Indigo Wild
Data & Ops #2 Using Browsing Behavior to Understand Customer Intent Larry Kavanagh, CohereOne
Marketing Strategies #3 Design DO’s and DON’Ts for Ecommerce Sites Stephane Balderrama, CIG
 
  Merchandising    
#4 Follow the Clues and Convert the Customer Joelle Kaufman, BloomReach
Creative #5 Crack the Customer Mind Code in the Omni-Channel World Gary Hennerberg, Hennerberg Group, Inc.
3:45-4:15pm     Xchange Break - great networking opportunity!  
4:15-5:15pm          Closing Session: Using Customer Research to Drive Product, Catalog, and Marketing Decisions Susan Britton, Boden
5:15-6:00pm Free Time  
6:00-7:15m Opening Welcome Reception at the Westin Hotel - Open Bar and Hors D'oeuvres Sponsored by Quad/Graphics
7:30pm  NEMOA Board & Speaker Dinner (by invite)  
     

THURSDAY - March 10, 2016
All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the Westin Boston Waterfront Hotel.

 
7:30am - 6:00pm Registration Desk Open    
7:00am - 6:00pm Xchange Cafe Open

 
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure.
7:30-8:45am Breakfast Buffet and Networking Breakfast Sponsored by KBM Group
9:00-9:15am     Opening Welcome - NEMOA President  
9:15-10:15am   Opening Session: 7 Brain Science Secrets Key to Multichannel Marketers Nancy Harhut, The Wilde Agency
10:15-10:45     Xchange Break - great networking opportunity!  
10:45am-12:00pm
Xpress Talks: 6 Rapid-Fire Talks to Challenge Your Thinking

 
Brent Eskew, Wiland
Amy Africa, Eight by Eight
Sue Landay, Trainers Warehouse & Office Oxygen
John Puterbaugh, Blue Soho
Wade Lee Jones, Journeys Group
Brian Huck, The Eastwood Co.
12:00-12:45pm  Lunch Buffet and Networking  
12:30-12:45pm Presentation of Rising Stars Scholarship Awards Rising Stars Program sponsored by A.T. Clayton
1:00-2:00pm Luncheon Keynote: Perceptions on Postal Alex Vogel, VogelHood Research + Anita Pursley, RR Donnelley + Joe Schick, Quad/Graphics
2:00-2:30pm       Xchange Break - great networking opportunity!  
2:30-3:15pm 5 Concurrent Breakout Sessions - choose one in this time slot These are a repeat of the Wednesday breakout sessions
Brand & Content #1 Culture: It’s Not Grown in a Petri Dish Leslie McGuire, Indigo Wild + Keelia Killip, Indigo Wild
Data & Ops #2 Using Browsing Behavior to Understand Customer Intent Larry Kavanagh, CohereOne
Marketing Strategies #3 Design DO’s and DON’Ts for Ecommerce Sites Stephane Balderrama, CIG
Merchandising   #4 Follow the Clues and Convert the Customer Joelle Kaufman, BloomReach
Creative #5  Crack the Customer Mind Code in the Omni-Channel World Gary Hennerberg, Hennerberg Group, Inc.
3:15-3:30pm     15-Minute Break  
3:30-5:30pm   
Town Hall: Share. Learn. Connect
 
Beer and wine will be served.
Share     Annual Meeting         Dana Pappas, NEMOA President
Learn     Multichannel Merchant’s latest stats and predictions for our industry Tim Parry, Multichannel Merchant
Connect Roundtable Discussions     Facilitated by our Sponsors. Roundtables will run twice so that attendees have the chance to participate in two. Click here to Download the Roundtable List.
5:30-6:00pm Free Time  
6:10-6:25pm Board Buses - Ballroom Level  
6:30-9:30pm Dinner & Networking at New England Aquarium
Sponsored by Infogroup Media Solutions
 

FRIDAY - March 11, 2016
All sessions, meals and events on Friday take place at the Westin Boston Waterfront Hotel.

 
7:30am-2:00pm Registration Desk Open  
7:30am-2:00pm Xchange Cafe Open Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure.
7:30-9:15am Breakfast Buffet & Networking Breakfast sponsored by Arandell
8:00-9:30am     CEO Breakfast Session (invite only)  
8:00-9:30am Meet the Xperts - Critique Sessions Please contact the NEMOA office (pat@nemoa.org) if your company would like to submit its catalog, website or emails for a critique. First come, first served!
  Digital #1 Blake Ellis, CV3
  Digital #2 John Puterbaugh, Blue Soho    
  Print #1 Michelle Drohan, The Drohan Group
  Print #2 Jean Giesmann, Creative Consulting
9:30-9:45am     15-Minute Break  
9:45-10:45am Opening Session: At the Intersection of the Brain and Digital Marketing Amy Africa, Eight by Eight
10:45-11:15am Xchange Break and Hotel Checkout  
11:15am-12:00pm 5 Concurrent Breakout Sessions  (choose one in this time slot)  
Brand & Content #1 How Influencer-Curated Content Impacts Today’s Catalog Sales Stacy DeBroff, Influence Central    
Data & Ops #2 Proven Intent-Based Customer Acquisition Tactics Josh Boaz, Direct Agents
Marketing Strategies #3 Stop Letting Your Customers Down! Brett Bair, Monetate
Merchandising #4 Weaving Stories into Your Product DNA Ken Lane, Stark Bro's Nurseries & Orchards + Virginia Berman, formerly of Equal Exchange  and currently of Invent Boston  
Creative #5 Designing a Cool Catalog for Cool People Mike Wodtke, BluDot
12:00-12:15pm 15-Minute Break  
12:15-1:00pm Closing Session: How Uno Alla Volta Rose from the Ashes by Listening to Their Customers Terri Alpert, Uno Alla Volta
1:00-2:00pm Lunch and Networking Wrap-Up  
2:00pm Closing Remarks