About directXchange Conferences…

NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.

There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure.

Please try to limit private meetings to free times, rather than competing with conference sessions or events.

Thank you.

We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.

Terri Patashnik
NEMOA Events & Operations Director

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Schedule of Events
as of 03/03/15

PDF Version - Schedule of Events

WEDNESDAY - March 11, 2015

All sessions, meals and events on Wednesday take place at the Renaissance Boston Waterfront Hotel.

7:30 am - 6:00pm Registration Desk Open - Ballroom Foyer  
7:30 am - 6:00pm Xchange Cafe Open - Atrium Sponsored by Paradysz+PM Digital
  All New! PRE-CONFERENCE BEST PRACTICES WORKSHOPS - Co-Sponsored by Catalog University and NEMOA Visit to learn more
7:30-8:30am           Coffee & Continental Breakfast for Pre-Conference Workshops  
8:30am-12:00pm  Pre-Conference Workshop #1:
CREATIVE - Find out how to develop your brand to improve recognition and engage customers. Then dial in your creative with strong messaging, brand driven design and ease of shopping.
Brent Niemuth, J.Schimd & Assoc. + Sarah Fletcher, Catalog Design Studios
  Pre-Conference Workshop #2:
MERCHANDISING - Learn how to apply proven and practical approaches to your catalog’s merchandise. This workshop covers assortment planning, item selection, setting retail price and margin, assigning catalog space, unique selling benefit positioning, and the initial buy.
Larry Shaw, Merch Success + George Mollo, CohereOne
  Pre-Conference Workshop #3:
MARKETING - Discover how to find customers, develop a testing program, isolate key data points, and more. This workshop covers both catalog and online marketing.
Gina Valentino, Hemisphere Marketing + Carey Marston Kegel, SmartPak + Kiki Ruisi, SmartPak + Halley Silver
12:00-12:45pm Lunch for Pre-Conference Workshop Attendees  
1:00-1:30pm NEMOA Welcome Briefing for First Timers  
1:45pm Welcome from NEMOA President, Dana Pappas  
1:45-2:45pm Opening Keynote Session: Building Brand and Traffic: A 21st Century Lifestyle Brand Omni Story Lily Kanter, Serena & Lily
2:45-3:15pm     Xchange Break - great networking opportunity!  
3:15-4:00pm 5 Concurrent Breakout Sessions - Track 1 (choose one in this time slot)  
Brand & Content #1 The importance of audience driven omnichannel marketing Andrea Timmerman (replacing Chris Paradysz) + Michael McVeigh, Paradysz+PM Digital
Data & Ops #2  Drive growth through a relentless focus on the customer — Tea Collection’s Story Sarah Knup O'Leary, Tea Collection + Polly Wong, Belardi Ostroy    
Marketing Strategies #3 Personalization puts every customer in the driver’s seat! Chip Overstreet, MyBuys + Patrick Livingston, Yankee Candle Co.
#4 Creating New Opportunities with Existing Winners Erin Kress, Fairytale Brownies
Creative #5 Email Creative’s Best—and Worst—Practices Anna Pfeiffer, Bronto + John Deming, Seventh Generation
4:00-4:15pm     15-Minute Break  
4:15-5:15pm          Closing Keynote: Driven to Innovate Frank Oliver, Gardener's Supply Co.
5:15-6:00pm Free Time  
6:00-7:30pm Opening Reception at the Renaissance - Open Bar and Hors D'oeuvres Sponsored by Epsilon
7:30pm  NEMOA Board & Speaker Dinner (by invite)  

THURSDAY - March 12, 2015
All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the Renaissance Boston Waterfront Hotel.

7:30am - 6:00pm Registration Desk Open - Ballroom Foyer    
7:00am - 6:00pm Xchange Cafe Open - Atrium  
7:30-8:45am Breakfast Buffet and Networking Sponsored by KBM Group
9:00-9:15am     Opening Welcome - NEMOA President  
9:15-10:15am   Keynote Opening Session - Orvis Revs It Up And Stays In The Front Of The Pack George Schmidt, The Orvis Co. (replacing Raymond G. McCready)
10:15-10:45     Xchange Break - great networking opportunity!  
10:45am-12:00pm Xpress Talks: 6 Rapid-Fire, Provocative Talks to Super-Charge Your Mind

Phil Wiland, Wiland
Stacey Hawes, Epsilon
Jack Sturn, 4Cite Marketing
Brent Niemuth, J.Schmid & Assoc.
Timothy Peterson, Maxxima LED Lighting
Bill LaPierre, Datamann
12:00-12:45pm  Lunch Buffet and Networking Lunch Sponsored by Quad/Graphics
12:30-12:45pm Presentation of Rising Stars Scholarship Awards Sponsored by A.T. Clayton
1:00-2:00pm Luncheon Keynote Session: The Latest From Our Nation's Capital Alex Vogel, VogelHood Research
2:00-2:30pm       Xchange Break - great networking opportunity!  
2:30-3:15pm 5 Concurrent Breakout Sessions - Track 2 (choose one in this time slot)  
Brand & Content #1 Redefine or Refresh? Ethan Platt, American Meadows + Brian Huck, The Eastwood Company
Data & Ops #2 Test, Measure & Optimize: Evaluating the impact of your omnichannel strategy Rick Child, Media Horizons
Marketing Strategies #3 Rev up conversion with mobile ads Michael Griffin, Adlucent + Glenn Mersereau, Adam & Eve
Merchandising   #4 Reinventing your merchandise to secure your survival Bill LaPierre, Datamann
Creative #5  Best practices for web design Laura Swanson, FitForCommerce
3:15-3:30pm     15-Minute Break  
3:30-4:45pm    Town Hall 2015 - Join our Annual Meeting and Member Town Hall. In an informal exchange, armed with a drink, discuss what's keeping you up at night.  
4:45-6:00pm Free Time  
6:10-6:25pm Board Buses - Renaissance Lobby  
6:30-9:30pm Dinner & Networking Event at Westin Boston Waterfront Hotel Event Sponsored by Infogroup

FRIDAY - March 13, 2015
All sessions, meals and events on Friday take place at the Renaissance Boston Waterfront Hotel.

7:30am-2:00pm Registration Desk Open - Ballroom Foyer  
7:30am-2:00pm Xchange Cafe Open - Atrium  
7:30-9:15am Breakfast Buffet & Networking  
8:15-9:30am     CEO Breakfast (invite only)  
8:15-9:30am Meet the Xperts - Back by popular demand!  
  Website Kim Planet, Kalio (replacing Mark Richards)
  Email Jack Sturn, 4Cite Marketing
  Catalog Sue Naylor, Lorel Marketing Group
  Catalog Don Florence, Kreber
9:30-9:45am     15-Minute Break  
9:45-10:45am Opening Keynote Session: Driving The Brand - The GPS For Getting Where You Want To Go Phil Wiland, Wiland
10:45-11:15am Xchange Break and Hotel Checkout  
11:15am-12:00pm 5 Concurrent Breakout Sessions - Track 3 (choose one in this time slot)  
Brand & Content #1 Rethinking and refueling retail: Meaning-making by design Dennis Rebelo and Susan Soares, Alex & Ani
Data & Ops #2 Cease and desist . . . really? Stacy Stitham, Brann & Isaacson
Marketing Strategies #3 Top 10 retail lessons for ecommerce Timothy Peterson, Maxxima LED Lighting
Merchandising #4 A merchandise SWOT is your roadmap to success Kathleen Schultz, Kathleen Schultz Marketing    
Creative #5 Designed to drive Neal Schuler, Yankee Candle Co. + Christopher Karam, S&S Worldwide
12:00-12:15pm 15-Minute Break  
12:15-1:15pm Closing Session: Launching A Start-Up Brand In The Omni-Channel World Meredith Mahoney, Birch Lane by Wayfair
1:15pm Lunch and Networking Wrap-Up  
2:00pm Closing Remarks