Spring 2018 Schedule of Events

About NEMOA Conferences

NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to share knowledge, learn about industry trends, and connect with peers and experts in a non-selling environment.

There are no exhibits at NEMOA conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Connection Lounge. These tables are not manned and attendees can browse at their leisure. Instructions for shipping collateral to the hotel are posted here: https://nemoa.org/nemoa_spring_2018_summit.php#shipping

Please try to limit private meetings to free times, rather than competing with conference sessions or events. Thank you.

We look forward to seeing you at the conference!

Summit Schedule

Wednesday 03/14/2018

11:30 A.M. - 6:00 P.M.
Registration Desk & Connection Lounge Open
Grand Ballroom Foyer
1:00 P.M. - 2:00 P.M.
First-Timer Welcome Briefing
Commonwealth AB
2:15 P.M. - 3:00 P.M.
Opening Session: A Brand Love Story For The Digital Age
Grand Ballroom
3:30 P.M. - 4:15 P.M.
Panel Session: Buckle Up! Insider Tips To Accelerate Your Data-Driven Marketing Campaigns
Grand Ballroom
4:45 P.M. - 5:30 P.M.
Next-Level Networking
Grand Ballroom
6:15 P.M. - 7:15 P.M.
Opening Welcome Reception
Marina Ballroom

Thursday 03/15/2018

7:30 A.M. - 6:00 P.M.
Registration Desk & Connection Lounge Open
Grand Ballroom Foyer
7:30 A.M. - 9:00 A.M.
Breakfast & Networking
Grand Ballroom
8:00 A.M. - 8:45 A.M.
Concurrent Breakfast Club Conversations
Commonwealth A,B,C
  1. How are you managing your MARKETPLACES?
  2. How do you maximize your CUSTOMERS’ EXPERIENCE?
  3. How does CONTENT development support your commerce?
9:00A.M. - 9:45 A.M.
Opening Session: How Consumer Behaviors Disrupt Business As Usual
Grand Ballroom
9:45A.M. - 10:00 A.M.
Rising Stars Ceremony
Grand Ballroom
10:30 A.M. - 11:30 A.M.
Concurrent Breakout Sessions
Commonwealth A,B,C
  1. Leveraging Our Brand In The Complex Online Ad Space
  2. You're Not Too Busy To Make Great Content
  3. Successfully Implementing Personalization With Direct Mail - A Case Study
11:30 A.M. - 12:15 P.M.
Lunch & Networking
Grand Ballroom
12:15 P.M. - 1:00 P.M.
General Session: NEMOA Jeopardy!
Grand Ballroom
1:30 P.M. - 1:45 P.M.
Town Hall - NEMOA Annual Meeting
Grand Ballroom
1:45 P.M. - 2:30 P.M.
Town Hall - Futurist Presentation
Grand Ballroom
Data Transformation is the New Digital Transformation
2:30 P.M. - 3:15 P.M.
Town Hall - Table Discussions
Grand Ballroom
3:30 P.M. - 4:30 P.M.
Concurrent Breakout Sessions
(these repeat at 4:45 P.M.)
Commonwealth A,B,C
  1. How Mattress Innovator Casper Leverages Analytics to Understand the Incrementality of their Omnichannel Approach
  2. Six Ways to Move from Program Management to Customer Management
  3. A Journey to Email Customization through Consumer Insights
4:45 P.M. - 5:45 P.M.
Concurrent Breakout Sessions
(repeat of 3:30 P.M. sessions)
Commonwealth A,B,C
5:45 P.M. - 6:15 P.M.
Free Time & Networking
6:15 P.M. - 8:15 P.M.
Grand Ballroom
Join us for appetizers, an open bar, and networking - right at the Westin!
8:15 P.M.
Cocktails and Conversations
The party continues at various local pubs, karaoke bars, bowling alleys, and more!

Friday 03/16/2018

7:30 A.M. - 8:30 A.M.
Yoga For Every Body
7:30 A.M. - 12:00 P.M.
Registration Desk & Connection Lounge Open
Grand Ballroom Foyer
7:45 A.M. - 9:15 A.M.
Breakfast & Networking
Grand Ballroom
7:45 A.M. - 9:15 A.M.
C-Level Breakfast Session
Invitation Only
9:30 A.M. - 10:30 A.M.
Opening Session: Institutionalizing Innovation As An Organizational Imperative To Drive Growth
Grand Ballroom
10:45 A.M. - 11:45 A.M.
Closing Panel Session: How Will Leading Cataloger Address The Future?
Grand Ballroom
  1. Panelist 1: Larry Shaw, MacKenzie-Childs
  2. Panelist 2: Eric Allen, Lovesac
  3. Panelist 3: Donnie Steele, Spoonflower
  4. Moderator: Brad Bishop, NEMOA President