Spring 2020 Summit

Click to view the Spring 2020 Summit brochure

Friends of NEMOA:

It’s time to think spring, so we’re gearing up for the Spring 2020 NEMOA Summit! We’ll be back in Boston March 18-20, 2020, but in a stunning new venue, the historic Boston Park Plaza Hotel. This landmark property just underwent a $100 million renovation and is ready for us to Harness the Power of Print + Digital Marketing inside its gorgeously restored walls.

We’re ready, too, with a powerhouse lineup of speakers sharing insights across a broad spectrum of direct marketing businesses. The diversity of our speaker and panelist line-up ensures each attendee will encounter information truly relevant to their specific business needs. We’re also happy to report that our Catalog 101 sessions are back by popular demand! Join us and learn the newest tactics for successfully setting up this essential customer touchpoint.

I would be remiss if I didn’t thank our generous and supportive Sponsors for helping us create this opportunity to Share, Learn, and Connect year in and year out. When you join us in Boston, please take a moment to thank them as well. I look forward to seeing you in March!

Sincerely, Dana Springfield, President

P.S. Don’t forget to take advantage of Early Bird registration: Save $300 if you register by Friday, February 14, 2020!

Please scroll down for registration and schedule details.


Please read all pricing information and instructions below before proceeding with registration.

Click here to Register Now

The more you send, the more you save!

The following fees cover all summit sessions, event and meals. Discounts are available for small companies, VT/NH Marketing Group Members, Rising Stars and sponsors (scroll down for more details). Members receive discounted conference pricing because they support NEMOA with annual dues. Contact NEMOA to find out if your company is a member or to become one before the Summit.

Member Pricing (prices are per person)

Register by Feb. 14Register Feb. 15 or later
Cataloger/Etailer 1-2 people$749$1,049
Cataloger/Etailer 3 or more people*$669$969
Service/Supplier 1-2 people$899$1,199
Service/Supplier 3 or more people*$779$1,079

Non-Member Pricing (prices are per person)

Cataloger/Etailer 1-2 people$1,049$1,349
Cataloger/Etailer 3 or more people*$969$1,269
Service/Supplier 1-2 people$1,199$1,499
Service/Supplier 3 or more people*$1,079$1,379

*The “3 or more“ price is good for the 3rd, 4th, 5th, etc. attendee from the same company. The first two attendees must pay full price in order for the 3rd and subsequent attendees to be eligible for a discount.

*The “3 or more” price is also valid for any registrant from a company with three or fewer employees.

All prices are per person

Discounts and Deals

Early Bird Discounts

Register by Friday, February 14th to save $300 per registration. Details in pricing chart above.

Nemoa Member Discounts

Members save $300! Member pricing is $300 less than Non-Member pricing. Any employee of a member company qualifies for the member rate. Details in pricing chart above. Not sure if you’re a Member? Check this list of current Member Companies. Not a Member? Join NEMOA now to take advantage of Member rates!

Multiple Attendee Discounts

Send 3 or more people and save! First two attendees must pay full price in order for the third and subsequent attendees to be eligible for a discount. If you are registering more than two attendees, please choose a regular price ticket ("1-2 Attendees" price). Discounts (if applicable) will be applied automatically at checkout.

Discounts For Small Companies

If your company has 3 or fewer employees, you are eligible for a discounted price equivalent to the "3 or more" rate in the pricing chart above. A Discount Code is required to register at this special price. Contact the NEMOA office to request your Discount Code.

Discounts For VT/NH Marketing Group Members

VT/NH Marketing Group Members can receive a 15% discount off of Non-Member registration prices. Contact the NEMOA office for instructions.

Free Registration For Rising Stars

NEMOA Member companies can submit a Rising Star Nomination Form to recognize a deserving employee with a free Summit registration. Deadline to submit a Nomination Form is Friday, January 31st.

Please visit our Rising Star Scholarships Page for details and form.

Sponsor Passes

Sponsor Passes require a Discount Code. Contact the NEMOA office to obtain or confirm your code.

Cancellation Policy

If you cannot attend the Summit, substitutions are allowed at any time. Please notify the NEMOA office to make arrangements for the replacement attendee. If you cannot send a substitute, notify the NEMOA office in writing immediately so that we are able to adjust our headcounts and planning accordingly.

Cancellation Refund Schedule

Summit Schedule

For full program details, please click here to DOWNLOAD THE SUMMIT BROCHURE

Wednesday 3/18/2020

12:00pmRegistration Desk & Connection Lounge Open
12:00pm — 2:15pmWelcome Refreshments and Networking
1:00pm — 2:00pmFirst-Timer Welcome Briefing This session is for First Timers. Hear personally from the NEMOA Board of Directors, veteran attendees and members about what you can expect at the conference and how to get the most from your first Summit experience! Sponsored by Arandell
2:15pm — 3:15pmOpening Session “Your Brand’s Role in Building a More Sustainable Economy” Jeffrey Hollender, Founder of Seventh Generation and Co-Founder, Board Chair & CEO of American Sustainable Business Council   
3:30pm — 4:30pmThink Tank Discussions "This is a unique opportunity to roll up your sleeves and discuss topics of interest with others in your industry. Have questions? Have an opinion? Ready to share what’s working (or not) for your brand? Join one of 9 Think Tanks and be part of the conversation!"
5:30pm — 6:00pmSpeaker & Board Reception Invite Only   
6:00pm — 7:00pmSummit Welcome Reception Open to all registered attendees. Join your fellow attendees for drinks, appetizers, and some social time! Sponsored by Oracle Data Cloud   

Thursday 03/19/2020

7:30amRegistration Desk & Connection Lounge Open
7:30am — 9:15amBreakfast Buffet & Networking Sponsored by Arandell
8:00am — 9:15amC-Level Breakfast Session (By invite only) Sponsored by Lindenmeyr
8:30am — 9:15am3 Concurrent Breakfast Club Conversations Breakfast Club #1: "Postal-Discounts/Rate Changes/Prop. 65" John Stano, Quad Breakfast Club #2: "Acquisition Strategies" Heather Dettman, Artifact Uprising Breakfast Club #3: "Catalog Critique" Kathy Pond, Media Horizons
9:30am — 10:15amOpening Session “Turning Around Your Brand's Performance” Jackie Ardrey, Grandin Road
10:30am — 11:15am3 Concurrent Breakout Sessions
Breakout #1: “Catalog 101: Strategy & Planning” Dana Springfield, Dover Saddlery & Shanie Cunningham, Boden
Breakout #2: “Data + Print Media = Customer Retention” Nadia Conti, Vera Bradley & Cindy Marshall, SHINE Strategy
Breakout #3: “The Five Most Effective Ways To Reach Your Customers On Paid Social” Ellen Pope, Flow Alkaline Spring Water & Riley Spicer, Tinuiti
11:45am — 12:30pm3 Concurrent Breakout Sessions
Breakout #1: “Catalog 102: Creative, print, production & mailing” Dana Springfield, Dover Saddlery & Mike O'Connell, Yankee Candle
Breakout #2: “How Frontgate Implemented Catalog Contact Optimization Testing to Measure Catalog Buyer Incrementality” James Mena, Frontgate & Eric Thorson, Epsilon
Breakout #3: “Disrupting a Global Wholesale Business to Drive Direct to Consumer” Josee Larocque, Burton & Polly Wong, Belardi Wong
12:30pm — 1:15pmLunch Buffet & Networking Sponsored by Cognizant Softvison Suite
12:50pm — 1:10pmRising Star Awards Join us as we congratulate the recipients of our Rising Star Scholarship Awards. Rising Star Program sponsored by Nahan
1:15pm — 2:00pmGeneral Session "Make A Real Connection With Your Market" John McDonnell, Tito's Vodka
2:30pm — 3:15pm3 Concurrent Breakout Sessions
Breakout #1: “Catalog 103: Circulation Planning & Analytics” Dana Springfield, Dover Saddlery & Eileen White, Indrio Brands
Breakout#2: "Are your Marketing Initiatives in Sync with your Merchandise Planning Strategy?" Seth Walter, The Grommet & Jeff Dillon, Cognizant Softvision Suite
Breakout #3: “Use Site Visitors and combined Co-op data to fuel your acquisition and retention strategies” Stephanie Stopka, Design Toscano & Maria Youth, Path2Response
3:30pm — 4:15pmGeneral Session "An Artificial Intelligence and Machine Learning Primer" Amy Africa, Eight By Eight
4:15pm — 5:00pmSponsor-Hosted Roundtables Join our sponsor-hosted roundtables to chat with peers and industry leaders about a variety of important topics. Take advantage of these dynamic, informative discussions in a no-sales, no-pressure setting!
5:30pm — 6:30pmEvening Reception Open to all registered attendees. Join your fellow attendees for drinks, appetizers, and some social time!.
Sponsored by J.Schmid
6:30pm — wheneverPost-Reception Socializing Attendees on own for dinner/evening activities

Friday 03/20/2020

7:45amRegistration Desk & Connection Lounge Open
7:45am — 9:00amBreakfast Buffet & Networking
8:00am — 8:45am3 Concurrent Breakfast Club Conversations Breakfast Club #1: "Postal-Discounts/Rate Changes/Prop. 65" John Stano, Quad Breakfast Club #2: "Acquisition Strategies" Heather Dettman, Artifact Uprising Breakfast Club #3: "Catalog Critique" Kathy Pond, Media Horizons
9:00am — 9:15amGeneral Session “Annual Member Meeting” Dana Springfield, NEMOA President
9:15am — 10:00amOpening Session “Think Inside, Create Outside: Navigating and Driving Creative in a Corporate World” Dan Hetzer, Lands' End
10:15am — 11:00amClosing Session “Leveraging the Goliaths” Bill McCarthy, Southwest Indian Foundation

Companies Attending

Check back here for updates on companies registered to attend the Summit. Please note that NEMOA does not give out attendee contact information.


  • Artifact Uprising
  • Boden
  • Burton Snowboards
  • Colony Brands (IMS)
  • Design Toscano
  • Dover Saddlery
  • Flow Alkaline Spring Water
  • Frontgate
  • Grandin Road
  • Indrio Brands
  • Lands’ End Outfitters
  • Nixon
  • Plow & Hearth
  • Road Scholar
  • Southwest Indian Foundation
  • The Grommet
  • Tito’s Handcrafted Vodka
  • Vera Bradley
  • Yankee Candle

Service Providers

  • Alliant
  • Belardi Wong
  • Cognizant Softvision Suite
  • Cross Country Computer Corp
  • Eight by Eight
  • Epsilon
  • Infogroup
  • J.Schmid
  • Lindenmeyr Central
  • LSC Communications
  • Mailinglists.com/Infinite Media
  • Media Horizons
  • Miglautsch Marketing
  • Oracle Data Cloud
  • Path2Response
  • Quad
  • Royle Printing
  • SHINE Strategy
  • Speedeon Data
  • Spire
  • The Mail Group
  • Tinuiti
  • Wiland
  • Zatz Direct
View Full Attendee List

Hotel and Travel Details


NEMOA has blocked a limited number of hotel rooms at the Boston Park Plaza Hotel for Summit attendees at $229/night + tax. Complimentary premium guest room internet is included. Check-in begins at 3pm and check-out is at 12pm.

The discounted rate is good until Friday, February 21st OR until the block of rooms sells out (whichever comes first).

01/06/20 UPDATE: The Room Block is now open

Online Reservations: www.bit.ly/S20RoomBlock

Reservations by phone:
Please call 617-379-7129 and mention NEMOA Spring 2020 Summit.

Directions & Transportation: Please visit www.bostonparkplaza.com for directions and transportation options.

10/21/19 ALERT: It has come to our attention that unofficial housing bureaus have contacted potential attendees claiming to be the Boston Park Plaza and are urging people to make their reservations now because NEMOA's discounted room block is selling out. This is not the case. The room block has not even opened yet. Neither has registration for the Summit.

Please DO NOT give these "poachers" your credit card information to book a room at the Boston Park Plaza. These companies are not affiliated with the Boston Park Plaza Hotel nor the NEMOA Spring Summit. Only the NEMOA website will provide the official housing information and reservations link for the Spring Summit.

Please contact terri@nemoa.org with any questions or to report receiving one of these calls. Thank you!



Shipping Instructions

Shipping Instructions will be posted here in February


Rising Stars scholarship program
Sponsored by Nahan logo

The Rising Stars Scholarship Program is open to all NEMOA Member Companies. NEMOA recognizes the importance of attracting, developing and retaining “the best and brightest” people for our industry. To promote that goal, NEMOA will grant a limited number of scholarships to its Spring 2020 Summit. Past winners of the Rising Stars scholarship can be seen here.

Make a NEMOA scholarship part of your company's employee recognition and training programs. Forms must be submitted by 5pm eastern on Tuesday, February 4th. Nominate a deserving employee today!


Rising Stars Scholarship winners will receive:



Please contact the NEMOA office with any questions about the Rising Stars program.


For any questions about the summit, please contact our offices:

General mailbox: admin@nemoa.org
Terri Patashnik Events & Operations Director Telephone: 207-885-0090