Spring 2020 Summit

Click to view the Spring 2020 Summit brochure

Spring 2020 Conference Cancelation Notice
March 9, 2020

Due to the increasing health risks associated with the COVID-19 virus, the Spring Conference has been canceled.  Thank you for your patience and understanding in this matter.  I hope to see you all at our Fall Conference this September in Denver, CO. 
Dana Springfield
NEMOA President

Friends of NEMOA:

It’s time to think spring, so we’re gearing up for the Spring 2020 NEMOA Summit! We’ll be back in Boston March 18-20, 2020, but in a stunning new venue, the historic Boston Park Plaza Hotel. This landmark property just underwent a $100 million renovation and is ready for us to Harness the Power of Print + Digital Marketing inside its gorgeously restored walls.

We’re ready, too, with a powerhouse lineup of speakers sharing insights across a broad spectrum of direct marketing businesses. The diversity of our speaker and panelist line-up ensures each attendee will encounter information truly relevant to their specific business needs. We’re also happy to report that our Catalog 101 sessions are back by popular demand! Join us and learn the newest tactics for successfully setting up this essential customer touchpoint.

I would be remiss if I didn’t thank our generous and supportive Sponsors for helping us create this opportunity to Share, Learn, and Connect year in and year out. When you join us in Boston, please take a moment to thank them as well. I look forward to seeing you in March!

Sincerely, Dana Springfield, President

P.S. Don’t forget to take advantage of Early Bird registration: Save $300 if you register by Friday, February 21, 2020!

Please scroll down for registration and schedule details.


Spring 2020 Conference Cancelation Notice
March 9, 2020
Due to the increasing health risks associated with the COVID-19 virus, the Spring Conference has been cancelled.  Thank you for your patience and understanding in this matter.  I hope to see you all at our Fall Conference this September in Denver, CO. 
Dana Springfield
NEMOA President

Please read all pricing information and instructions below before proceeding with registration.

The more you send, the more you save!

The following fees cover all summit sessions, event and meals. Discounts are available for small companies, VT/NH Marketing Group Members, Rising Stars and sponsors (scroll down for more details). Members receive discounted conference pricing because they support NEMOA with annual dues. Contact NEMOA to find out if your company is a member or to become one before the Summit.

Member Pricing (prices are per person)

Register by Feb. 21Register Feb. 22 or later
Cataloger/Etailer 1-2 people$749$1,049
Cataloger/Etailer 3 or more people*$669$969
Service/Supplier 1-2 people$899$1,199
Service/Supplier 3 or more people*$779$1,079

Non-Member Pricing (prices are per person)

Cataloger/Etailer 1-2 people$1,049$1,349
Cataloger/Etailer 3 or more people*$969$1,269
Service/Supplier 1-2 people$1,199$1,499
Service/Supplier 3 or more people*$1,079$1,379

*The “3 or more“ price is good for the 3rd, 4th, 5th, etc. attendee from the same company. The first two attendees must pay full price in order for the 3rd and subsequent attendees to be eligible for a discount.

*The “3 or more” price is also valid for any registrant from a company with three or fewer employees.

All prices are per person

Discounts and Deals

Early Bird Discounts

Register by Friday, February 21st to save $300 per registration. Details in pricing chart above.

Nemoa Member Discounts

Members save $300! Member pricing is $300 less than Non-Member pricing. Any employee of a member company qualifies for the member rate. Details in pricing chart above. Not sure if you’re a Member? Check this list of current Member Companies. Not a Member? Join NEMOA now to take advantage of Member rates!

Multiple Attendee Discounts

Send 3 or more people and save! First two attendees must pay full price in order for the third and subsequent attendees to be eligible for a discount. If you are registering more than two attendees, please choose a regular price ticket ("1-2 Attendees" price). Discounts (if applicable) will be applied automatically at checkout.

Discounts For Small Companies

If your company has 3 or fewer employees, you are eligible for a discounted price equivalent to the "3 or more" rate in the pricing chart above. A Discount Code is required to register at this special price. Contact the NEMOA office to request your Discount Code.

Discounts For VT/NH Marketing Group Members

VT/NH Marketing Group Members can receive a 15% discount off of Non-Member registration prices. Contact the NEMOA office for instructions.

Free Registration For Rising Stars

NEMOA Member companies can submit a Rising Star Nomination Form to recognize a deserving employee with a free Summit registration. Deadline to submit a Nomination Form is Friday, January 31st.

Please visit our Rising Star Scholarships Page for details and form.

Sponsor Passes

Sponsor Passes require a Discount Code. Contact the NEMOA office to obtain or confirm your code.

Cancellation Policy

If you cannot attend the Summit, substitutions are allowed at any time. Please notify the NEMOA office to make arrangements for the replacement attendee. If you cannot send a substitute, notify the NEMOA office in writing immediately so that we are able to adjust our headcounts and planning accordingly.

Cancellation Refund Schedule

Summit Schedule

For full program details, please click here to DOWNLOAD THE SUMMIT BROCHURE

Please note: The Summit Schedule below is up-to-date as of 02/18/20 and reflects some changes to speakers mentioned in the PDF of the Summit Brochure.

Wednesday 3/18/2020

12:00pmRegistration Desk & Connection Lounge Open
12:00pm — 2:15pmWelcome Refreshments and Networking
1:00pm — 2:00pmFirst-Timer Welcome Briefing This session is for First Timers. Hear personally from the NEMOA Board of Directors, veteran attendees and members about what you can expect at the conference and how to get the most from your first Summit experience! Sponsored by Arandell
2:15pm — 3:15pmOpening Session “Your Brand’s Role in Building a More Sustainable Economy” Jeffrey Hollender, Founder of Seventh Generation and Co-Founder, Board Chair & CEO of American Sustainable Business Council   
3:30pm — 4:30pmThink Tank Discussions "This is a unique opportunity to roll up your sleeves and discuss topics of interest with others in your industry. Have questions? Have an opinion? Ready to share what’s working (or not) for your brand? Join one of 9 Think Tanks and be part of the conversation!"
  1. Catalog Critique: Can your catalog take the heat? Brent Niemuth, J.Schmid
  2. What are some new techniques for acquiring new customers? Donna Belardi, Belardi Wong
  3. What new strategy are you testing in your catalog or direct mail campaign? Eileen White, Indrio Brands
  4. What segmentation strategies are most effective? Cheryl Zatz, Zatz Direct
  5. How are you using Amazon and other marketplaces? Dana Springfield, Dover Saddlery
  6. Whats your biggest social media success? Alexia Phipps, Jebbit
  7. Email Deep Dive: Whats working? Shanie Cunningham, Boden
  8. Retention Success: What works best? Nancy Dynan, Nixon
  9. What was your most successful multi-channel campaign? Jackie Marquis, Epsilon
5:30pm — 6:00pmSpeaker & Board Reception Invite Only   
6:00pm — 7:00pmSummit Welcome Reception Open to all registered attendees. Join your fellow attendees for drinks, appetizers, and some social time! Sponsored by Oracle Data Cloud   

Thursday 03/19/2020

7:30amRegistration Desk & Connection Lounge Open
7:30am — 9:15amBreakfast Buffet & Networking Sponsored by Arandell
8:00am — 8:45amC-Level Breakfast Session (By invite only) Sponsored by Lindenmeyr
8:45am — 9:15amHow is the Coronavirus Affecting your Business? Kathleen Craig, formerly with Distinctive Apparel; Panel Participants: Dana Springfield, Dover Saddlery and Steve August, Road Scholar
9:30am — 10:15amOpening Session “Turning Around Your Brand's Performance” Jackie Ardrey, Grandin Road
10:30am — 11:15am3 Concurrent Breakout Sessions
Breakout #1: “Catalog 101: Strategy & Planning” Dana Springfield, Dover Saddlery & Shanie Cunningham, Boden (replacing Neal Patrick, L'Occitane)
Breakout #2: “Data + Print Media = Customer Retention” Nadia Conti, Vera Bradley & Cindy Marshall, SHINE Strategy
Breakout #3: “The Five Most Effective Ways To Reach Your Customers On Paid Social” Ellen Pope, Flow Alkaline Spring Water & Riley Spicer, Tinuiti
11:45am — 12:30pm3 Concurrent Breakout Sessions
Breakout #1: “Catalog 102: Creative, print, production & mailing” Dana Springfield, Dover Saddlery & Mike O'Connell, Yankee Candle
Breakout #2: “How Frontgate Implemented Catalog Contact Optimization Testing to Measure Catalog Buyer Incrementality” James Mena, Frontgate & Eric Thorson, Epsilon
Breakout #3: “Disrupting a Global Wholesale Business to Drive Direct to Consumer” Josee Larocque, Burton & Polly Wong, Belardi Wong
12:30pm — 1:15pmLunch Buffet & Networking Sponsored by Cognizant Softvison Suite
12:50pm — 1:10pmRising Star Awards Join us as we congratulate the recipients of our Rising Star Scholarship Awards. Rising Star Program sponsored by Nahan
1:15pm — 2:00pmGeneral Session "Make A Real Connection With Your Market" John McDonnell, Tito's Vodka
2:30pm — 3:15pm3 Concurrent Breakout Sessions
Breakout #1: “Catalog 103: Circulation Planning & Analytics” Dana Springfield, Dover Saddlery & Eileen White, Indrio Brands
Breakout#2: "Are your Marketing Initiatives in Sync with your Merchandise Planning Strategy?" Seth Walter, formerly of The Grommet & Jeff Dillon, Cognizant Softvision Suite
Breakout #3: “Use Site Visitors and combined Co-op data to fuel your acquisition and retention strategies” Stephanie Stopka, Design Toscano & Maria Youth, Path2Response
3:30pm — 4:15pmGeneral Session "An Artificial Intelligence and Machine Learning Primer" Amy Africa, Eight By Eight
4:15pm — 5:00pmSponsor-Hosted Roundtables Join our sponsor-hosted roundtables to chat with peers and industry leaders about a variety of important topics. Take advantage of these dynamic, informative discussions in a no-sales, no-pressure setting!
5:30pm — 6:30pmEvening Reception Open to all registered attendees. Join your fellow attendees for drinks, appetizers, and some social time!
Sponsored by J.Schmid

Friday 03/20/2020

7:45amRegistration Desk & Connection Lounge Open
7:45am — 9:00amBreakfast Buffet & Networking Sponsored by Epsilon
8:00am — 8:45am3 Concurrent Breakfast Club Conversations Breakfast Club #1: "Postal-Discounts/Rate Changes/Prop. 65" Eric Knapp (replacing John Stano), Quad Breakfast Club #2: "Acquisition Strategies" Heather Dettman, Artifact Uprising Breakfast Club #3: "Catalog Critique" Kathy Pond, Media Horizons
9:00am — 9:15amGeneral Session “Annual Member Meeting” Dana Springfield, NEMOA President
9:15am — 10:00amOpening Session “Think Inside, Create Outside: Navigating and Driving Creative in a Corporate World” Dan Hetzer, Lands' End
10:15am — 11:00amClosing Session “Leveraging the Goliaths” Bill McCarthy, Southwest Indian Foundation

Companies Attending

Check back here for updates on companies registered to attend the Summit. Please note that NEMOA does not give out attendee contact information.


  • Adaptive Health
  • American Sustainable Business Council
  • Artifact Uprising
  • b. Joy Brands LLC
  • Boden
  • Burton Snowboards
  • Coldwater Creek
  • Colony Brands (IMS)
  • Cuddledown
  • Design Toscano
  • Dover Saddlery
  • Dr. Leonard's Healthcare
  • Earth Sun Moon Trading Company
  • Flow Alkaline Spring Water
  • Frontgate
  • Grandin Road
  • Harvey Performance Company
  • Healthy Directions
  • Hodges Badge Co., Inc.
  • Indrio Brands
  • J. Stockard Fly Fishing
  • King Arthur Flour
  • Kino Lorber, Inc.
  • Lands’ End Outfitters
  • Legal Sea Foods, LLC
  • Nixon
  • Noni by NewAge
  • Nueske's Applewood Smoked Meats
  • Orvis
  • Physicians Mutual Insurance Company
  • Plow & Hearth
  • Potpourri Group
  • Revival Animal Health
  • Road Scholar
  • Scenic Tours
  • Southwest Indian Foundation
  • Sporty's Catalogs/Sportsman's Market
  • Tauck
  • The Grommet
  • The Paper Store
  • The Vermont Country Store
  • Title Nine
  • Tito’s Handcrafted Vodka
  • Vera Bradley
  • Yankee Candle

Service Providers

  • 4Cite Marketing
  • Acg Computech Direct
  • Alliant
  • American Catalog Mailers Association (ACMA)
  • Anchor Computer.
  • Arandell Corp.
  • Belardi Wong
  • Boston University - Metropolitan College
  • Canada Post
  • Catalyst Paper
  • CLI (Communications Logistics, Inc.)
  • Cognizant Softvision Suite
  • Creative Consulting & Associates
  • Cross Country Computer Corp
  • de Rham & Company, Inc.
  • Eight by Eight
  • Epsilon
  • ForwardPMX
  • Franco Marketing
  • Freestyle Software
  • Fry Communications
  • Gaitskill + Company
  • GW-R Consulting
  • Infogroup
  • J.Schmid
  • Japs-Olson Company
  • Jebbit
  • Joshmeah.com
  • Kathleen Schultz Marketing
  • Lake Group Media
  • LeBel Marketing LLC
  • Lebo Direct
  • Lett Direct
  • LiftEngine
  • Lindenmeyr Central
  • Loyalty Builders, Inc.
  • LS Direct Marketing
  • LSC Communications
  • Mailinglists.com/Infinite Media
  • Media Horizons
  • Miglautsch Marketing
  • Mspark
  • MTI Connect, LLC
  • Nahan
  • Navistone
  • Oracle Data Cloud
  • Path2Response
  • PeytonDigital
  • Quad
  • QuickPivot
  • R Squared Marketing
  • Royle Printing
  • Sappi North America
  • SHINE Strategy
  • SiteForm, Inc.
  • Specialists Marketing Services
  • Speedeon Data
  • Spire
  • The Dingley Press
  • The Mail Group
  • The Offset House dba/ Catamount Color
  • The Refinery
  • Tinuiti
  • Tricision, Inc.
  • Verascape
  • Wiland
  • Zatz Direct
View Full Attendee List

Hotel and Travel Details

REMINDER:  If you made a room reservation at the Boston Park Plaza, please cancel that reservation by Wednesday, March 11th. 

NEMOA has blocked a limited number of hotel rooms at the Boston Park Plaza Hotel for Summit attendees at $229/night + tax. Complimentary premium guest room internet is included. Check-in begins at 3pm and check-out is at 12pm.  The listed Facilities Fee of $25.00 ($28.74 inclusive of tax per room, per night) will be waived for those staying in the NEMOA block.

Reservations by phone: Please call 617-379-7129 and mention NEMOA Spring 2020 Summit.

Directions & Transportation: Please visit www.bostonparkplaza.com for directions and transportation options.

Valet Parking entrance address: 34 Columbus Ave, Boston, MA 02116


01/28/20 ALERT: NEMOA is not affiliated with TL Meetings, Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus or travel companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at admin@nemoa.org. NEMOA has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through NEMOA’s reserved guest room block using the details provided above.



Shipping Instructions

Spring 2020 Conference Cancelation Notice
March 9, 2020
Due to the increasing health risks associated with the COVID-19 virus, the Spring Conference has been cancelled.  Thank you for your patience and understanding in this matter.  I hope to see you all at our Fall Conference this September in Denver, CO. 
Dana Springfield
NEMOA President



Rising Stars scholarship program
Sponsored by Nahan logo

The Rising Stars Scholarship Program is open to all NEMOA Member Companies. NEMOA recognizes the importance of attracting, developing and retaining “the best and brightest” people for our industry. To promote that goal, NEMOA will grant a limited number of scholarships to its Spring 2020 Summit. Past winners of the Rising Stars scholarship can be seen here.


Rising Stars Scholarship winners will receive:



Congratulations to our Spring Winners!

Please contact the NEMOA office with any questions about the Rising Stars program.


For any questions about the summit, please contact our office:

General mailbox: admin@nemoa.org
Telephone: 781-237-7483