Spring 2016 Schedule of Events
About directXchange Conferences…
NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.
There are no exhibits at directXchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Click here for Instructions for shipping collateral to the hotel.
Please try to limit private meetings to free times, rather than competing with conference sessions or events.
Thank you.
We look forward to seeing you at the conference!
Please contact the NEMOA office if you have any questions concerning the conference.
781-237-7483 or 207-885-0090
pat@nemoa.org or terri@nemoa.org
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Schedule of Events
as of 3/10/16
Click here to download the Conference Brochure
WEDNESDAY - March 9, 2016
All sessions, meals and events on Wednesday take place at the Westin Boston Waterfront Hotel.
| 7:45 am | Registration opens for Pre-Conference Workshops | |
| 7:45-8:30am | Refreshments for Pre-Conference Workshops | |
| PRE-CONFERENCE BEST PRACTICES WORKSHOPS - Co-Sponsored by Catalog University and NEMOA | Visit www.cataloguniversity.com to learn more | |
| 8:30am-12:00pm (break from 10:00-10:30am) | Pre-Conference Workshop #1: BRAND AND CREATIVE |
Brent Niemuth, J.Schimd & Assoc. + Sarah Fletcher, Catalog Design Studios |
| Pre-Conference Workshop #2: MERCHANDISING |
Larry Shaw, Merch Success + George Mollo, CohereOne | |
| Pre-Conference Workshop #3: CATALOG ANALYTICS, MARKETING AND DATA |
Gina Valentino, Hemisphere Marketing + Merritt Engel, Merrigan & Co. | |
| Pre-Conference Workshop #4: 7 + 12 = GETTING THE CUSTOMER TO YES |
Garry Hennerberg, Hennerberg Group, Inc. | |
| 12:00-12:45pm | Private Lunch for Pre-Conference Workshop Attendees | |
| 11:30am | Main Conference Registration Opens | Please check in at the Registration Desk in the Grand Ballroom Foyer to pick up your badge and other conference materials. |
| 11:30am | Xchange Cafe Opens Sponsored by Paradysz+PM Digital |
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 1:00-1:30pm | NEMOA's Welcome Briefing for First Timers - Sponsored by Dataline | All First-Timers should plan to attend this informative session! |
| 1:45pm | Welcome from NEMOA President, Dana Pappas | |
| 1:45-2:45pm | Opening Keynote Session: The Talbots Omni-Channel Story and Transformation | Deb Cavanagh, Talbots |
| 2:45-3:00pm | Short Break | |
| 3:00-3:45pm | 5 Concurrent Breakout Sessions (choose one in this time slot) | These sessions will repeat on Thursday |
| Brand & Content | #1 Culture: It’s Not Grown in a Petri Dish | Leslie McGuire, Indigo Wild + Keelia Killip, Indigo Wild |
| Data & Ops | #2 Using Browsing Behavior to Understand Customer Intent | Larry Kavanagh, CohereOne |
| Marketing Strategies | #3 Design DO’s and DON’Ts for Ecommerce Sites | Stephane Balderrama, CIG |
|
Merchandising
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#4 Follow the Clues and Convert the Customer | Joelle Kaufman, BloomReach |
| Creative | #5 Crack the Customer Mind Code in the Omni-Channel World | Gary Hennerberg, Hennerberg Group, Inc. |
| 3:45-4:15pm | Xchange Break - great networking opportunity! | |
| 4:15-5:15pm | Closing Session: Using Customer Research to Drive Product, Catalog, and Marketing Decisions | Susan Britton, Boden |
| 5:15-6:00pm | Free Time | |
| 6:00-7:15m | Opening Welcome Reception at the Westin Hotel - Open Bar and Hors D'oeuvres | Sponsored by Quad/Graphics |
| 7:30pm | NEMOA Board & Speaker Dinner (by invite) | |
THURSDAY - March 10, 2016
All sessions, meals and events on Thursday (except for the Dinner & Networking Event) take place at the Westin Boston Waterfront Hotel.
| 7:30am - 6:00pm | Registration Desk Open | |
| 7:00am - 6:00pm | Xchange Cafe Open |
Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 7:30-8:45am | Breakfast Buffet and Networking | Breakfast Sponsored by KBM Group |
| 9:00-9:15am | Opening Welcome - NEMOA President | |
| 9:15-10:15am | Opening Session: 7 Brain Science Secrets Key to Multichannel Marketers | Nancy Harhut, The Wilde Agency |
| 10:15-10:45 | Xchange Break - great networking opportunity! | |
| 10:45am-12:00pm | Xpress Talks: 6 Rapid-Fire Talks to Challenge Your Thinking |
Brent Eskew, Wiland Amy Africa, Eight by Eight Sue Landay, Trainers Warehouse & Office Oxygen John Puterbaugh, Blue Soho Wade Lee Jones, Journeys Group Brian Huck, The Eastwood Co. |
| 12:00-12:45pm | Lunch Buffet and Networking | |
| 12:30-12:45pm | Presentation of Rising Stars Scholarship Awards | Rising Stars Program sponsored by A.T. Clayton |
| 1:00-2:00pm | Luncheon Keynote: Perceptions on Postal | Alex Vogel, VogelHood Research + Anita Pursley, RR Donnelley + Joe Schick, Quad/Graphics |
| 2:00-2:30pm | Xchange Break - great networking opportunity! | |
| 2:30-3:15pm | 5 Concurrent Breakout Sessions - choose one in this time slot | These are a repeat of the Wednesday breakout sessions |
| Brand & Content | #1 Culture: It’s Not Grown in a Petri Dish | Leslie McGuire, Indigo Wild + Keelia Killip, Indigo Wild |
| Data & Ops | #2 Using Browsing Behavior to Understand Customer Intent | Larry Kavanagh, CohereOne |
| Marketing Strategies | #3 Design DO’s and DON’Ts for Ecommerce Sites | Stephane Balderrama, CIG |
| Merchandising | #4 Follow the Clues and Convert the Customer | Joelle Kaufman, BloomReach |
| Creative | #5 Crack the Customer Mind Code in the Omni-Channel World | Gary Hennerberg, Hennerberg Group, Inc. |
| 3:15-3:30pm | 15-Minute Break | |
| 3:30-5:30pm | Town Hall: Share. Learn. Connect |
Beer and wine will be served. |
| Share | Annual Meeting | Dana Pappas, NEMOA President |
| Learn | Multichannel Merchant’s latest stats and predictions for our industry | Tim Parry, Multichannel Merchant |
| Connect | Roundtable Discussions | Facilitated by our Sponsors. Roundtables will run twice so that attendees have the chance to participate in two. Click here to Download the Roundtable List. |
| 5:30-6:00pm | Free Time | |
| 6:10-6:25pm | Board Buses - Ballroom Level | |
| 6:30-9:30pm | Dinner & Networking at New England Aquarium | Sponsored by Infogroup Media Solutions |
FRIDAY - March 11, 2016
All sessions, meals and events on Friday take place at the Westin Boston Waterfront Hotel.
| 7:30am-2:00pm | Registration Desk Open | |
| 7:30am-2:00pm | Xchange Cafe Open | Attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. |
| 7:30-9:15am | Breakfast Buffet & Networking | Breakfast sponsored by Arandell |
| 8:00-9:30am | CEO Breakfast Session (invite only) | |
| 8:00-9:30am | Meet the Xperts - Critique Sessions | Please contact the NEMOA office (pat@nemoa.org) if your company would like to submit its catalog, website or emails for a critique. First come, first served! |
| Digital #1 | Blake Ellis, CV3 | |
| Digital #2 | John Puterbaugh, Blue Soho | |
| Print #1 | Michelle Drohan, The Drohan Group | |
| Print #2 | Jean Giesmann, Creative Consulting | |
| 9:30-9:45am | 15-Minute Break | |
| 9:45-10:45am | Opening Session: At the Intersection of the Brain and Digital Marketing | Amy Africa, Eight by Eight |
| 10:45-11:15am | Xchange Break and Hotel Checkout | |
| 11:15am-12:00pm | 5 Concurrent Breakout Sessions (choose one in this time slot) | |
| Brand & Content | #1 How Influencer-Curated Content Impacts Today’s Catalog Sales | Stacy DeBroff, Influence Central |
| Data & Ops | #2 Proven Intent-Based Customer Acquisition Tactics | Josh Boaz, Direct Agents |
| Marketing Strategies | #3 Stop Letting Your Customers Down! | Brett Bair, Monetate |
| Merchandising | #4 Weaving Stories into Your Product DNA | Ken Lane, Stark Bro's Nurseries & Orchards + Virginia Berman, formerly of Equal Exchange and currently of Invent Boston |
| Creative | #5 Designing a Cool Catalog for Cool People | Mike Wodtke, BluDot |
| 12:00-12:15pm | 15-Minute Break | |
| 12:15-1:00pm | Closing Session: How Uno Alla Volta Rose from the Ashes by Listening to Their Customers | Terri Alpert, Uno Alla Volta |
| 1:00-2:00pm | Lunch and Networking Wrap-Up | |
| 2:00pm | Closing Remarks |